You didn’t even have to enjoy Mountain Dew to get a benefit from purchasing it. If there’s one thing CoD gamers love more than dubious behavior in lobbies, it’s double xp. By buying specially marked packages of Mountain Dew, you would get a code to redeem for double xp in Call of Duty: Modern Warfare 3. In 2011, Mountain Dew announced a first-of-it’s-kind promotion: Dew Double XP. It may have started with Halo 3, but Mountain Dew is now permanently attached to gaming at the hip because of Call of Duty. From there, other promotions would kick off, such as World of Warcraft Game Fuel, and finally the end boss of soda promotional tie-ins: Call of Duty. Mountain Dew Game Fuel tasted like gummy worms, and was the perfect pairing with Halo. As I recall, I was but a wee 17 year old at the time, and I had always had a strong love for novelty drinks. In 2007, to promote the release of Halo 3, Mountain Dew teamed up with Microsoft to release Mountain Dew Game Fuel (not related to gfuel or their current game fuel line). Why is Mountain Dew associated with gaming so strongly? I have a theory. Any time Mountain Dew does something weird, we’re required to drag out our Cheeto-dusted keyboards and talk about it. I have to do this because I write for a gaming website. So back to the task at hand: Writing about Flamin’ Hot Mountain Dew. Doritos also gets thrown in there in place of Cheetos. When people make jokes about gamers it’s always: “Haha, nerds and Mountain Dew and Cheetos.”. So why do I have to write about it? Well, Mountain Dew has become inexorably linked to the gaming community. We have both tried the Flamin’ Hot Mountain Dew and came away alive and unimpressed. In fact, I’m sure Managing Editor Samuel Guglielmo does not care what I write about this week. Well, you see, DreadXP is not making me do this. You would think a journalist of my caliber, who has broken exactly one story in my entire time with DreadXP, wouldn’t have to write about Flamin’ Hot Mountain Dew. Flamin’ Hot Mountain Dew: How Did We Get Here?
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